Bob Denaro ADVISOR
Mr. Denaro is a private consultant in Intelligent Transportation Systems technology and strategy. His current interests include vehicle automation, high-definition digital mapping, and driver monitoring technology. He was formerly Vice President of Nokia/Navteq (now HERE) where he led the worldwide development of Advanced Driver Assistance Systems (ADAS), applying digital maps to ADAS active safety and energy efficiency applications. He pioneered the first electronic horizon module, the Map & Positioning Engine.
Previously, Mr. Denaro was Vice President of Motorola where he developed the world’s first Telematics products for Ford Rescu, Mercedes TeleAid, GM Onstar and others. Earlier, he ran Motorola’s Global Positioning System business. Prior to Motorola, he spent 15 years at Trimble Navigation and other Silicon Valley companies involved with GPS, navigation and fleet management. He launched the first Automatic Vehicle Location systems with Houston, Denver, Milwaukee and other transit companies, as well as numerous courier, taxi and emergency vehicle tracking and dispatch systems. He also developed the first commercial differential GPS systems for offshore oil exploration and other applications from his own startup company in Silicon Valley.
He began his career as an officer in the United States Air Force, with his last assignment in research and development, running test program data analysis for the GPS Joint Program Office. His early Air Force research developed the first aircraft automatic landing systems. Mr. Denaro was a member and chair of the U.S. DOT ITS Program Federal Advisory Committee from 2008-2016 and chair of the Transportation Research Board Joint Subcommittee on Challenges and Opportunities in Road Vehicle Automation and its associated Automated Vehicles Symposium from 2012-2018. He also served on the National Academy of Sciences National Research Council Mapping Sciences Committee.
Mr. Denaro has a Master of Science in Electrical Engineering from the U.S. Air Force Institute of Technology, a Master of Science in Systems Management from the University of Southern California, and a Bachelor of Science in Astronautics from the U.S. Air Force Academy.